When it comes to generational marketing, one size does not fit all, especially as it pertains to millennials. Take a look at the graphic from CEB to determine whether your marketing efforts are aligned to reach America's largest generation.
Name any successful brand, and more than likely the brand names will speak for themselves. But any experienced marketer will tell you that brand names aren't the only ones doing the talking. Studies have shown that brand colors also elicit certain emotions in consumers, which
When you're putting together preparations for the possibility of a crisis, internal communications is usually not the first thing to come to mind. But it's an essential part of crisis response preparedness; you must loop in employees, owners, board members, investors and the wider community
To put it bluntly, corporate communications is the spurned stepchild of the C-suite. In many organizations, the function hardly gets the attention it deserves until the moment crisis hits. But undervaluing the importance of powerful communication is a mistake, and it's costing some companies dearly. Communication
In times of stress, one's judgment is impaired, no matter how cool the head might seem. This holds true for both individuals and organizations in crisis mode, and the temptation to act out on social media can be too great for some. The best defense
A few years ago, domain registrar and web hosting company GoDaddy was known for its racy ads featuring NASCAR driver Danica Patrick and The Biggest Loser star Jillian Michaels. While they may have gotten attention in the media, they didn’t help the company do one